“To move or cause to move energetically or busily.” A branding, social & media-buying team in Cairo — bridging the gap between tech & dreams.
Strategic.
Media.
Production.
- 01 Branding Verbal & visual identity, logo systems, guideline books, collaterals — branding is a result, not a logo.
- 02 Social Media Strategy, editorial calendars, design, reels, copywriting and community management.
- 03 Media Buying Account audits & buildouts, funnel and pixel analysis, spend strategy, performance reporting.
- 04 Content & Video Photography, live videography, animation, infographic video and billboard design.
- 05 Web One-pagers, website design and optimisation built to convert the traffic we buy.
Eight brands.
Eight worlds.
Each world below is built from the brand’s own guideline book — its palette, its typeface, its art direction, its logic. One thread runs through them all: the Gap mark — square, bridge, circle — and the scope we hustled on. Keep scrolling: the page re-brands itself for every client.
Olēre
Black, white, and two colors that mix to create a third — the science of scent. Flowing lines depict the movement of fragrance; the Fragrance Wheel gives every perfume its own family of colors.
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A shield fitted to a circular grid, the initials G and L embedded inside it. The coding language runs quietly through everything — subtle, well-integrated, part of the system. Futura for Latin, Somar for Arabic.
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Jenin
A name rooted in the gardens of Jenin — life that grows out of the ground and stands firm. The mark stacks the tower into the Arabic ج; the world is teal-washed architecture, arches and light: “Structure built for light. Growth built into structure.”
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Masar
Al-Amal
Arrows, direction, path. An origami identity for a rehabilitation center: geometric, step-by-step, mindful — like the 12-step program itself. Even a thin sheet of paper, properly folded, gains the power to stand on its own.
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Everything we smell has something to do with our emotions. Olfa is a homegrown Egyptian house of luxurious perfume replicas — Swiss quality at a reasonable budget — with 38 scents, each given its own name and personality. Calm, neutral, hospitable: a brand built to host a world of fragrances.
Every tag is a chapter of the brand book — hover one to read what we built.
Three pillars — history, civilization, security — passing the torch to one another across generations since 1989. Black-and-white architecture full of history, a black legibility overlay, one red element in every design, and a strict 9×6 grid. Galano Grotesque + Cairo. A legacy securing future.
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Est. 1989 · Cairo
securing future.
GlamicBlend
Egyptian glam blended with Turkish artistry — a natural, high-end makeup brand for everyday glam. Loud, bold, confident caps; a neutral black-and-white palette with one expressive accent; models who own their color. Montserrat, Bebas Neue, Halimun script.
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AppraidEV
Born under Appraid Tech to lead Egypt's switch to electric — a frosted, charged identity: deep teal, electric mint, the six-cell charge bar, and the EV glow.
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hustle.